You’ve probably heard the term PPC, or Pay-Per-Click advertising, tossed around in places where you work or from your teammates. The meaning isn’t complicated—you pay each time someone clicks on your ad. It’s a super effective way to drive traffic to your website because you’re paying for actual engagement, not just for people to see … Read more
Over 5 billion users are present on the internet worldwide, and with the advancement of technology, this number will continue to rise in the coming years. No matter the industry, businesses need to have a strong online presence to improvise their digital and social media marketing strategy. One of the best content management systems, WordPress … Read more
Greetings, wise and adventurous recruiter! Pack your bags and fasten your seatbelt, because we are about to embark on an exhilarating journey through the captivating lands of candidate sourcing software and recruitment hacks. Along the way, we might share a chuckle or two because, let’s face it, a journey without laughter is like a ship … Read more
Many content creators out there bemoan the fact that Google doesn’t rank their content higher, as if it is yet another sign that life is unfair and they aren’t getting the right breaks. In reality, Google has algorithms and criteria that should be met and standards that they hold you to. Once you start reaching … Read more
Digital marketing is a complicated beast but it is relatively easy to tame if you know how. It doesn’t matter if you have just started or want to revamp your marketing strategy; you need to check various aspects on regular basis. Marketing is all about planning, executing and analysis. The analysis part is very important … Read more
Are you looking for a way to reach and build customer relationships? SMS marketing is an amazing tool enabling your businesses to do just that. It’s a great way to stay in touch with your customers, send promotional messages, or broadcast important updates. The first step to any successful SMS marketing strategy is understanding how … Read more